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ARMA Social Selling Certificate: Part 1
Social Selling Attributes

In this course, you will learn about the attributes of social selling, you will learn how to explore social selling can generate business leads, how to apply social selling strategies of relevance in social media.

You will also develop an understanding of the power of leveraging different platforms and how to measure results.
ARMA Social Selling Certificate: Part 2
Marketing with Social Media

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. 

In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level. 
ARMA Social Selling Certificate: Part 3
Story Marketing

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling.

The course leads participants through the steps of creating a marketing story -  knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.
ARMA Selling Smarter Certificate: Part 1
Selling Smarter

The sales industry keeps evolving, and that means you need to keep growing.
Today’s successful salespeople focus on personal efficiency, delivering more to existing customers, and customer-focused selling. 

In this course, you will learn why consultative and customer-focused selling are so important. You’ll also learn about the sales cycle, setting goals, ways to increase your average sale, and where to find new clients.

ARMA Selling Smarter Certificate: Part 2
Handling Objections in Sales

We’ve heard it all before: “Maybe some other time.” “Not today, thanks.” 
This course will give you some techniques to overcome objections and get the customer to say, “Yes please!”

n this course, you will learn how to overcome objections, identify buying signals, and close the sale. You will also learn supporting skills, like building credibility, being observant, and communicating well.


ARMA Selling Smarter Certificate: Part 3
Building Relationships for Success in Sales

More than ever, people are looking to connect with others and build relationships. In order to be successful as a salesperson, you must know how to create an experience that will help you connect with your customers. 

This course will teach you how to leverage customer-focused selling, identify what influences relationships, expand your communication skills, manage your body language, and grow your network.



ARMA Business Leadership Certificate: Part 1
Leadership Skills

At its core, leadership means setting goals, lighting a path, and persuading others to follow. This course will show you how leaders can get their message out in a way that inspires, make the most of their limited time, and build roads to precious resources.

The first part of this course will teach you about Peter Senge’s five learning disciplines: personal mastery, mental models, shared vision, team learning, and systems thinking. You will also learn about Paul Hersey and Ken Blanchard’s Situational Leadership II® model, servant leadership, and the five practices in James Kouzes and Barry Posner's “The Leadership Challenge.”
Skills such as building trust, managing change, personal productivity, resolving conflict, solving problems, and leading meetings will also be covered.
ARMA Business Leadership Certificate: Part 2
Business Process Management

Business process management helps organizations leverage processes to achieve their goals and be successful. Once processes are implemented, they must be monitored, evaluated, and optimized. This course will introduce you to business process management, which can help your organization successfully perform these activities.

To begin this course, you will learn about three related skill areas: business analysis, enterprise content management, and business process re-engineering. Then, you will work through the five stages of the business process life cycle: vision, design, modeling, execution, monitoring, and optimization. Tools such as automation, business rules, workflow engines, what-if analysis, process mining, business activity monitoring, the balanced scorecard, Lean, and Six Sigma are also covered.
ARMA Business Leadership Certificate: Part 3
How to Delegate Effectively

Effective delegation is one of the most valuable skills you can master. It reduces your workload while developing employee skills and preparing them for advancement. This course will explore the delegation process and give you the skills you need to start delegating effectively.

This course will teach you how delegation can make you more successful, ways that you can delegate, techniques for giving instructions, how to monitor delegation results, and how to give good feedback. You will also learn an eight-step delegation process that you can customize for any situation.
ARMA Business Leadership Certificate: Part 4
Making Meetings Work

Meetings come in all shapes and sizes, from major conventions to a quick huddle in an office hallway. This course will give you the skills to lead an effective meeting of any size.

In this course, you will learn how to prepare for meetings, develop agendas, lead a meeting, differentiate between process and content, use facilitation skills in a meeting, and how to manage participants.
ARMA Communicate with Confidence Certificate: Part 1
Crafting and Delivering your Message

This one-day course will prepare learners to develop a message and remain on topic when they are presenting that message. Topics covered include determining your target audience, and different ways to present your message.  

Learn how to clarify your message, how to present it and successfully communicate your message to ensure your listeners hear what you want them to.
ARMA Communicate with Confidence Certificate: Part 2
Public Speaking Under Pressure

If you are a new speaker who feels nervous about the task at hand, or an experienced speaker who wants to learn more about being put on the spot, then this course is just for you. It focuses on speaking under pressure, which means being able to quickly organize your thoughts and being able to convey them meaningfully to your audience.

This course will take you through preparing an effective presentation. Topics include planning your speech, identifying your audience, connecting with the listener, developing key themes and sentences, structuring your ideas, and managing nervousness and body language. You’ll focus on short responses and learn ways to expand a basic presentation.


ARMA Communicate with Confidence Certificate: Part 3
Influence and Persuasion Skills

When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. This course will teach you how to speak with influence and persuasion.

In this course, you will learn how to speak persuasively, communicate with confidence, build rapport, develop a strong presentation, and leverage storytelling. You’ll also receive an introduction to basic neuro linguistic programming techniques.
ARMA Business Leadership Certificate 2: Part 1
Conducting Effective Performance Reviews

Performance reviews are an essential component of employee development. After all, how will employees be able to meet their goals if they don’t know what those goals are? This course will help you set up and execute a performance management process.

This in-depth course will cover the entire performance management process, various types of performance reviews, goal setting, feedback strategies, coaching tips, techniques for handling performance problems, and ways to maintain performance.
ARMA Business Leadership Certificate 2: Part 2
Hiring for Success: Behavioural Interview Techniques

The interviewing process sounds easy enough: you arrange for a conversation with potential candidates and then select the best person for a particular position. However, we all know that it isn’t really that simple. 

This course will take you through the hiring process from start to finish, including cost analysis, position profiles, finding candidates, screening resumes, testing candidates, interviewing (including different types of questions), evaluating responses, and reference checks. You will also learn about some of the problems commonly encountered in the hiring process and how to overcome them.
ARMA Business Leadership Certificate 2: Part 3
Business Writing Skills

Writing is just like any other skill: you need to learn, practice, and work at it to get good at it. This course will give you the basic tools you need to become a better writer.

This course will teach you the four C’s of writing: clear, concise, complete, and correct. You will also learn some of the fundamentals of good writing, including word agreement, active and passive voice, sentence construction, punctuation, and spelling. Finally, you will have a chance to apply these skills to real-life situations, such as writing e-mails, memos, and letters.
Microsoft Excel : Beginner - Intermediate - Advanced

Excel is a valuable and powerful software program used by many, however, few understand how to take advantage of its many features. Most of us navigate through by learning from colleagues with no access to training and never realising its full potential to the benefit of business. This course solves that problem with engaging and interactive learning modules from beginner to advanced. Each module is approximately 60-minutes long and is self-paced.
Microsoft Excel online - Excel 2016  - ​Excel 2016 VBA (Visual Basic for Applications) provides Excel users with the ability to automate any Excel task

Microsoft PowerPoint

PowerPoint 2016
Microsoft PowerPoint online 
Microsoft Word Online

Getting Started
Formatting Text
Inserting Objects
Working with images
Finalising your Document


ARMA Customer Relationship Management Certificate

Take a look in your wallet. How many points, rewards, and loyalty cards do you have? These are all examples of Customer Relationship Management (CRM) programs. What does your company offer to reward existing customers and gain new ones?

This course will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking.


ARMA Writing for the Web Certificate

People don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. This course will show web writers how to create interesting and engaging content.

This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed.
ARMA Basic Internet Marketing Certificate

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more. 


ARMA Building a Brand on Social Certificate

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.


ARMA Critical Thinking Skills Certificate

In today’s society, we are bombarded with messages to believe various ideas, purchase things, support causes, and lead our lifestyle in a particular way. This course will give you the ability to clearly reason through problems and to present arguments in a logical, compelling way.
In this course, you’ll learn what critical thinking is all about, what characteristics a critical thinker has, and what skills you may want to work on. Then, you’ll work your way through a seven-step critical thinking model. Supporting skills, such as asking good questions, applying common sense, and thinking creatively, are also covered.


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